![]() ![]() If there are models in the shoot, specify the roles of each one.įor projects that have models, it is vital to get a model release form first before the shoot. Identify the target audience.įor whom is the project? Or who are the target viewers of the photos? Knowing the scope and kind of audience a project is expected to have will help photographers come up with creative ideas that suit the goals and objectives of the photoshoot. Should the image be colorful or will a minimalist look do?Īfter laying down goals, the client and photographer should find time to sit down and talk (by call, e-mail, or in person) to make sure that all areas are properly understood and covered.How should the photographer make the subject or model appear?.Or should the photos simply sell the brand and entice the audience to buy?.Should it make them reflect or think about particular issues?.Should the photos inspire the audience?. ![]() For the photographer, the goal will help answer several questions: what should the audience see and feel the first time they see the photos? For the client, enumerating the goal will help pinpoint the reason why the project is vital. List the goal or goals of the project.Īs previously stated, stating the goal of the project is important for both the client and photographer. There are several points that need to be emphasized in a photography brief. How to Prepare / Make a Photography Brief? And the client and photographer may not be in sync with each other, especially in terms of creative and business goals. Without the photography brief, ensuring the smooth flow of the project will be difficult. for a brand, the goal is, of course, to make consumers want to try and buy their product) and the theme or motif of the shoot (example: Halloween theme).Ī photography brief will also help the photographer understand the brand, model, or company (represented by the client) better. Other essential information include the objectives and creative goal of the shoot (i.e. The most common details found in a photography brief include the date and time of the shoot, the location, the turnaround time or schedule of delivery, and the price (rate / talent fee). This piece of document is what will ensure the success and effectiveness of the shoot, campaign, or project. In other words, a photography brief is a summary of agreements and requirements between the client and the photographer. It will also validate the importance of the project as an investment. On the business side, the brief will help clarify issues, like budget. What kind of creative output is needed? How creative can one get? What kind of technical equipment should be used? What or who is the client’s target audience? How does the client want the brand to be seen by this audience? On the part of the photographer, the brief is a primer on what needs to be done or accomplished. On the part of the client, it helps them state what they really want to achieve with the project and for the photographer to understand what his or her role is. It gives the photographer and the client an overall view of the plan and project. Generally, a brief is a summary that specifies the photoshoot objectives, facts, and other details. What is a Photography Brief? Why is it Important? Without a photography brief, it would be difficult to ensure the success of a commissioned work – both professionally and creatively. This is what you and your client rely on to make sure that both parties are in agreement with what the photoshoot needs and expects. ![]() If you’ve done commissioned work, you would already have come across the term “ photography brief”.
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